adidas / Every Day Is Training Day
Responsibilities
Concept & Copy
Creative
Photography & Imaging
Global P.O.S. Guidelines
Concept & Copy
Creative
Photography & Imaging
Global P.O.S. Guidelines
Overview
adidas needed global retail creative to promote the Spring and Fall lines of its brand Equipment. With its ambassador Andre Agassi, our job was to show the extensive breadth of the athletic and leisure line.
Details
Shot in Vegas, where Andre Agassi resides, we captured a photo documentary of his daily life, shooting him working out, conducting business, visiting the Andre Agassi College Preparatory Academy, even at home. The ultimate thrill, next to working with the tennis great, was witnessing a match between him and his wife, Steffi Graf, another tennis great.
Shot in Vegas, where Andre Agassi resides, we captured a photo documentary of his daily life, shooting him working out, conducting business, visiting the Andre Agassi College Preparatory Academy, even at home. The ultimate thrill, next to working with the tennis great, was witnessing a match between him and his wife, Steffi Graf, another tennis great.
Credits
Photographer / Richard Sibbald
Image work / Gas Company
Photographer / Richard Sibbald
Image work / Gas Company
adidas / For the Performance of Your Life
Responsibilities
Concept & Copy
Creative
Photography & Imaging
Global P.O.S. Guidelines
Concept & Copy
Creative
Photography & Imaging
Global P.O.S. Guidelines
Overview
adidas needed retail creative to promote the Spring and Fall lines of its brand Equipment. Featuring its ambassador Andre Agassi, our job – and challenge – was to show the extensive breadth of the athletic and leisure line of apparel and accessories, and provide visual assets and guidelines for use globally in adidas stores.
Details
Andre Agassi may have retired from professional tennis, but he is an extremely busy entrepreneur and philanthropist, who remains incredibly fit. The campaign headline, “Everything sport has taught me has prepared me for the next performance of my life”, was inspired by an interview Agassi gave about his life and goals beyond the court. The Equipment line fills the needs of his and the Equipment man’s active lifestyle. The range of the line is translated visually through the facets of that lifestyle, depicted in a series of transitioning images, completed by the tagline “For the Performance of Your Life.”
Andre Agassi may have retired from professional tennis, but he is an extremely busy entrepreneur and philanthropist, who remains incredibly fit. The campaign headline, “Everything sport has taught me has prepared me for the next performance of my life”, was inspired by an interview Agassi gave about his life and goals beyond the court. The Equipment line fills the needs of his and the Equipment man’s active lifestyle. The range of the line is translated visually through the facets of that lifestyle, depicted in a series of transitioning images, completed by the tagline “For the Performance of Your Life.”
Credits
Photography of Andre Agassi / Justin Steele
Still Photography / Craig Staples
Imaging / Gas Company
Photography of Andre Agassi / Justin Steele
Still Photography / Craig Staples
Imaging / Gas Company
