Ascent Learning & Development / Visual Identity
Responsibilities
Tagline Development
Logo Design
Print Collateral
Production
Tagline Development
Logo Design
Print Collateral
Production
Overview
Ascent Learning & Development is a management training and coaching company that utilizes the Insights® model to strengthen individual and team performance. The process of Ascent-led sessions is unboring and the outcomes are re-energizing. Its new identity needed to reflect the dynamism of the experience.
Details
A school of fish was chosen as a metaphor to represent a group of people working together to achieve a common goal. The insights gained through Ascent’s process often run deep. The upward motion of the equal-sized fish denotes the collaborative nature of the group’s ascent to success, with no one fish larger – or too outside the school – to stress the importance all individuals have. The multiple colours reflect the individual personalities and strengths that exist within a team or group, and mirror the role of colour the Insights® model uses to identify personality types.
A school of fish was chosen as a metaphor to represent a group of people working together to achieve a common goal. The insights gained through Ascent’s process often run deep. The upward motion of the equal-sized fish denotes the collaborative nature of the group’s ascent to success, with no one fish larger – or too outside the school – to stress the importance all individuals have. The multiple colours reflect the individual personalities and strengths that exist within a team or group, and mirror the role of colour the Insights® model uses to identify personality types.
