The Beauty Specialist Certification Program (BSCP) was launched as an accreditation initiative by the Canadian Cosmetic, Toiletry & Fragrance Association (CCTFA) in order to promote public confidence in the health, safety and standards of the cosmetics industry. Oxygen was asked to develop the BSCP logo, which would be used to attract industry professionals to the program, and eventually become a symbol of assurance for the public when seeking the advice of cosmetics professionals.