Bier Markt / Feastivül Ads
Concept
Copywriting
Ad Design
Photography Art Direction
Bier Markt was known for its beer and perhaps less for its amazing Belgian-inspired food, so these ads needed to whet palates and increase lunch and dinner traffic. With four specific food feature periods during the year, we developed the name FEASTIVÜL with badges that could be used to highlight a feature period but allow the ads to run without them during regular periods. The playful copy was built on the English-meets-Dutch brand language we developed previously for Bier Markt in the Culinary Campaign.
The ads have been very successful and have built a growing awareness of Bier Markt’s culinary offering over several years.
Copywriting / Jim Rea, Alex Wigington
Photography / Brian MacDonald
Bier Markt / New Location Ads
Copywriting
Ad Design
Bier Markt needed teaser ads to build excitement and awareness of its new second location.
Conveniently, we found the words BIER and FOOD switched out nicely in the word NEIGHBOURHOOD, which allowed us to continue the English-meets-Dutch brand language we developed initially for Bier Markt in its Culinary Campaign.
Bier Markt / Culinary Ads
Concept
Copywriting
Ad Design
Photography Art Direction
Animated Elevator Ads
Promotional Apparel
Known well for its beer but perhaps not well enough for its excellent Belgian-inspired culinary offering, Bier Markt needed an ad campaign to draw the hungry downtown lunch and after-work dinner crowd. With competitors featuring food shot-based ads, and understanding that Bier Markt needed to show tasty food in theirs too, we crafted a fun and unique differentiator that would soon become a permanent part of the brand: an English-meets-Dutch language.
The campaign was so successful it met revenue targets 200% faster than expected.
Photography / Brian MacDonald
