Coca-Cola Canada needed an inspiring means to inform its Canadian employees about its new Mission, Vision & Values. With insights that Coke people are huge ambassadors of the brand, and emphasizing the importance of every individual’s role, we named this internal campaign “Coke is me." A logo using the iconic metal bottle cap was then developed. When learning further that employees are also huge collectors of Coke paraphernalia, it was obvious we needed to give them something one-of-a-kind. Utilizing the short run ability of a beverage can prototype press, we were able to conceive four completely different custom cans which each showcased a Coke value. The cans were then individually packaged in a kraft tube, with a booklet that expanded on a particular value, and delivered in staggered stages to all employees. A custom display case allowed for all four cans to be proudly presented together.