Capezio / Promotional Insert
Media Planning/Buying
Concept
Partnership Marketing
Design
Online Ads
Production
When our client spoke of its shoe buyers’ process for selecting the season’s styles from hundreds of international showrooms, it was inspiring. This Fall “Buyers’ Picks” promotion for Capezio, poly-bagged with FLARE Magazine, showcased what the shoe retailer’s offices might look like during that process, giving footwear lovers a peep into the world of shoe buying and reinforcing the buyers’ discerning efforts to bring the most unique shoes to their customers.
We recommended a promotion partnership with Cargo Cosmetics for a limited number of free lip gloss giveaways to drive fast traffic to stores, and to sweeten the promotion’s tear-off offer of $25 savings off a pair of shoes. Online ads featured the shoe offer and linked users to Capezio's Sole Advantage Rewards Program registration.
Photography / Chris Chapman
Printing / Somerset Graphics
DAVIDS / Promotional Insert
Media Planning/Buying
Concept
Design
Online Ads
Production
This high-end shoe and accessories store, an icon at Toronto’s busiest high street intersection, needed to promote its Fall collection. With a $50 OFF offer, this multi-panel piece was poly-bagged with Toronto Life Magazine and featured not only a gorgeous variety of designers, styles and latest trends, but captured the stunning details of the store’s elaborate redesign.
Because DAVIDS has a reputation for high-priced product, the “messy” shots of a woman trying on shoes was highly relatable to a target female audience and reflective of the casual DAVIDS shopping experience. Online ads offered $50 OFF a pair of shoes and linked users to DAVIDS’ Sole Advantage Rewards Program registration.
Photography / Chris Chapman
Printing / Somerset Graphics