Look Good Feel Better ™ [LGFB] is a charity that helps women, through cosmetics and hair alternatives workshops, manage the effects that cancer and its treatment have on their appearance, offering them a “makeover for the spirit.” Over the years, LGFB’s brand had become fragmented due to lack of a brand guideline. Oxygen worked with LGFB to re-establish the voice and look of the organization with a comprehensive bilingual Brand Toolkit that structured its brand personality, visual identity and brand language across all frequent applications such as stationery, partnership ads, apparel, website, etc. To achieve consistency, Oxygen had to redesign much of the LGFB collateral.