Meal Exchange / Recruitment Campaign
Concept
Copywriting
Poster Design
Production
Meal Exchange is a national, student-founded, youth-driven charity organized to address local hunger by mobilizing the talent and passion of students. They asked Oxygen to design posters they could use in Canadian colleges and universities to help them recruit entrepreneurial volunteers who could offer their time, expertise and energy. With a small budget, we shot simple food-related objects ourselves and wrote copy to attract the socially motivated, including the double-entendre slogan "It’s Your Time.”
Working with their highly visible brand colour, bright orange, we designed attention-getting narrow posters to fit the often crowded community wall space in schools. Tear-off tabs made it easy for interested students to take contact information. Both sides of the posters featured different designs to save on paper and to work on glass doors and windows.
Photography / Blake Morrow
Printing / Flash Reproductions
Meal Exchange / Trick or Eat Campaign
Student Council Kit Promotional Posters Production
Trick or Eat is charity Meal Exchange’s highly successful program that gets costumed students canvassing their neighbourhood on Halloween, collecting non-perishable food items for the hungry in their community. Oxygen created a kit-in-a-tube to promote the program to student councils, with a pop-out mask and T-shirt, and posters to post around the school to promote the food canvassing effort.
Oxygen hired artist Clayton Hanmer to create a series of bold illustrations that kept the awareness of hunger prominent and the fun factor eerily high.
Illustration / Clayton Hanmer
Printing / Flash Reproductions
