Munich Re / 2010 Individual Insurance Survey
Concept
Copywriting
Survey Report Design
Production
Munich Reinsurance Company Canada services the industry’s leading insurance companies. It has produced a biennial Individual Insurance Survey for the past 15 years, compiling information and views from Canada’s individual life and critical illness insurers and translating them into usable data. It then shares that information with its clients and industry leaders in the form of a comprehensive survey.
This survey had two principal goals beyond reporting the results through charts and graphs. It needed to introduce Munich Re’s new global rebrand and adhere to its new guidelines, and it needed to assert Munich Re as the global leader in the reinsurance industry.
Given a very strict set of brand guidelines, Oxygen was determined to push the limit of the brand book and tell the newly “RE”focused brand story in a compelling way. To capture the excitement and energy of the rebrand, we created an eight-step lenticular cover that transitions the new Munich Re logo into the word “FORESIGHT,” on which Munich Re’s new outlook and brand positioning are now focused. We built on the brand name by leveraging the inherent energy in words containing “RE”. Throughout the piece these words are typographically woven with photography to create a bold statement, while offering a visual break from the data-based graphics.
Awards / Judges’ Choice RGD Design at Work, Coupe Magazine Awards, Applied Arts Magazine, Unisource NUARS Concept copy / Jim Rea Printing / Flash Reproductions
Munich Re / Individual Insurance Survey
Concept
Copywriting
Survey Report Design
Production
Munich Reinsurance Company Canada services the industry’s leading insurance companies. It has produced a biennial Individual Insurance Survey for the past 15 years, compiling information and views from Canada’s individual life and critical illness insurers and translating them into usable data. It then shares that information with its clients and industry leaders in the form of a comprehensive survey.
With over 100 charts and graphs, we wanted the report to “Bring Numbers to Life” for the actuary/insurance expert audience. The clearly structured charts and graphs remained the focus while 3D photo-illustrations kept the survey visually engaging. Strong, large typography helped deliver key messages clearly, and energetic colours kept the extensive report lively. A beautifully embossed cover of numbers made the report extra-worthy of its coveted ownership.
Awards / Coupe Magazine Awards, RGD Design at Work Award
Printing / Transcontinental
Munich Re / Group Critical Illness Survey
Concept
Copywriting
Survey Report Design
Production
The numbers speak for themselves – critical illness is growing in Canada. Munich Re, a global reinsurance company, asked Oxygen to produce a report to educate its insurance company clients about the increasing growth rates. With hard-hitting numbers and a bright yellow, our design brought the information to light, underscoring the bold reality of the situation. The report findings would then allow insurance companies to consider if and how they could bring new products to market to respond to changing healthcare needs.
