Principal, Creative Director (in pink)
I’m lucky that Oxygen has had the opportunity to work with such an interesting array of clients. Getting on the inside of what they do and how they do it is an exciting job. That kind of up-close exposure to different industries makes you enlightened in perspective, and more inspired to help people achieve their goals. When you get us in the room, you can see our enthusiasm kick in. We live for possibility. My vision is to continue to deliver excellence and bring success to our clients, but also to develop our own ideas and build new ventures. In expanding our playing field, we can bring more knowledge, more skills and more creativity back into what we can offer to our clients, and to Canada. I think it’s important to be the creative, not just do the creative; to be a challenger, not just expect it of others.
Managing Principal (in white)
I’ve been running Oxygen since co-founding it over 15 years ago, so I have a huge appreciation for and understanding of operations, finance, sales, marketing, and what my clients go through on a daily basis. Whether you’re a CEO, VP of Marketing or an entrepreneur with little knowledge of design, I make it my mission to know your business. I’m your strategic partner, someone you can run an idea by, and a tactical mind at your planning sessions. I ensure that between the estimate and the invoice, you receive accessible and open communication, responsible budget management, and delivery as promised. But well beyond that I’m thinking about opportunities for you, always keeping an eye on your competitors’ approach and strategizing how we can gain a greater creative advantage on them.
Principal, Associate Creative Director (in blue)
When clients start talking, I start seeing potential. That’s probably the eternal optimist in me. While they paint the big picture of where they want us to take them, I deconstruct it into parts, scrutinize, and reshape them into perspectives, ideas and solutions that maybe they had never considered. I think a great Creative Director means being a great editor: everything that's there is there for a reason, and everything else gets thrown out. A big part of deciding that is putting yourself in the shoes of your audience, then exploring reason and possibility. What you’re left with is clarity, and the heart of the story upon which to build something true and effective. I want our clients to look at the work we’ve done for them and think it’s one of the best things they’ve ever been part of. But even with that I’ll be asking how we could have done it better.
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On my mind On my desk On my listClose -
Samantha Brightling
Account Director
Having worked in design and advertising on three continents, I would love to see Canada reach a new level of innovation. Canadians are smart, interested, and ready for more creativity. So when I work with clients I’m always looking for the glimmer in what they do, and aim to attract their audience in the most effective and powerful way. My goal is the same at the beginning of each and every project: exceed my client’s expectation, and help them exceed their audience’s expectation of them.
On my mindEfficiencies to keep up with the speed of business.
On my deskA “Create Your Life” sign – a constant reminder.
On my listClimbing Mount Kilimanjaro.
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Rochelle Roberts
Director of Development
Keeping a pulse on this company is a fascinating role here. We have a “never stand still” policy, so that means constantly looking at our systems, our people and industry shifts so we can not only arm ourselves to respond to today’s business needs and speeds accordingly, but keep ahead of the curve. I think about the Oxygen of tomorrow, and love strategically developing processes and initiatives that will continue to offer our clients and our people success.
On my mindTelling stories through moving pictures: video.
On my deskResearch for Oxygen’s next (and secret) initiative.
On my listGoing to Paris by myself.
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Mark Vivian
Senior Account Director
On my mindRebranding long-serving Canadian institutions.
On my deskPower bars!
On my listRedo my kitchen.
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Omar Morson
Design Director
Curiosity makes me interested in what’s next and makes me ask how things can be made better, which leads to challenging the process of how to come up with more original ideas. I want everyone on board, especially clients. A united team is fundamental in producing atypical solutions, and it’s these types of solutions that clients need now to really excel. For me, strong ideas are always at the core, design is still what I consider a crucial craft, and technology is increasing our ability to reach more people in new ways. I find balancing all three tremendously challenging but exciting, because for creators the possibilities just keep getting broader.
On my mindWhat’s the next big thing after social media? I’m watching augmented reality.
On my deskMy notepad with random ideas I keep having.
On my listI’d like to take my dad to the Great Wall of China.
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Christine Stephens
Senior Designer
On my mindWhat it takes for brands to truly make an impact.
On my deskA note to book my summer vacation to the East Coast.
On my listLeave condo life for house life.
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Lyndsie Armstrong
Senior Designer
The upside of being a perfectionist is that you see details, and details are the difference between something being good and it being great, it working and not working. I want our clients to be proud of the end product so I work on perfecting the outcome. The world is moving fast and demands are constantly shifting, so I am always looking to technology to build proficiencies so I can deliver the quality we promise and meet my own personal standard of how something should be.
On my mindThe digital revolution and how to stay up to speed with it.
On my deskTons of photography and illustration. It’s my inspiration.
On my listSee more of Europe, in particular Spain.
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Jackman Chiu
Designer
Trying different things is a way of life. You stay on the same path, you pretty much avoid risk, but you don’t know what you’re missing. Where’s the adventure in that? I feel the same way about creative. A brand can have success by doing the same thing, but how do you know its real potential unless you try something new? I like brands that are always changing. To me it means the spirit in that company is alive. They aren’t interested in staying the course. They want to evolve. That’s pretty exciting.
On my mindThe future of paper media. Can I truly go digital?
On my deskMy camera and pencil crayons. Pictures and drawing are my passion.
On my listBungee jumping off New Zealand's highest point.
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Dafne Ordenana
Interactive Project Manager
On my mindThe power of social media.
On my deskHootsuite + lots of wireframes.
On my listGetting a cat.
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Caitlin Purssell
Account Coordinator
On my mindContent ideas for clients.
On my deskLots of gluten-free snacks.
On my listFurnish my unfurnished apartment.
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Amy Knaus
Design Intern
On my mindEverything about design!
On my deskChristmas research in May!
On my listGraduating from design school and landing a great position.
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